Notes

Most lifting apparel screams. Bright colors, aggressive typography, motivational copy that reads like it was generated by a chatbot trained on Crossfit Instagram. We wanted the opposite — a brand that looks like it’s been around since 1925, even though we just opened the doors.

The German Bauhaus / Werkbund tradition fits because it puts function first. Type does the heavy lifting. Color is restrained. Ornament is the enemy. The garments themselves can carry whatever attitude they want; the chrome around them stays out of the way.

Our rule for the site: 80% cream and ink. Oxblood as a punctuation accent. Never pure white, never pure black. Hard edges everywhere. If you’ve ever stared at a Werkbund poster, you know the look.

Lifting apparel falls into two camps: tents you can’t see your shoulders in, and compression that reads more nightclub than gym. Neither does the work justice.

Our default is a relaxed athletic fit cut for shoulders and chest, narrower through the waist, with enough length to stay tucked when you bend over a bar. Borrowed equally from gym tradition and Buck Mason. If you’re between sizes, size up — these aren’t designed to spray-paint on.